Our Story

"Our mission is to transform beloved childhood snacks into healthy better-for-you protein snacks that meet your wellness goals while making eating healthy, and fun again."

- Kyung Kim, Founder of REDEFINE FOODS



Reviving Childhood Favorites with a Nutritional Twist

We're on a mission to reinvent the snacks that filled our childhoods with joy. Our team of culinary experts and nutritionists are dedicated to transforming these beloved treats into high-protein, naturally flavored, nutritious snacks. We use only the finest, responsibly-sourced ingredients to ensure each bite is packed with wellness benefits without compromising on taste.

Empowering Healthy Choices for Modern individuals

We understand the dynamic lifestyle of today's active people - balancing work, family, and personal health. Our snacks are designed to fit seamlessly into your busy schedule, providing a convenient, guilt-free way to satisfy cravings and fuel your body. They're perfect for the on-the-go professionals, the fitness enthusiast, or anyone looking to make healthier choices without giving up the flavors they love.

Community and Connection

At the heart of our brand is a vibrant community of like-minded people. We foster this through engaging social media platforms, wellness workshops, and events that celebrate healthy living. Our online forums and local meet-ups provide spaces for our customers to share experiences, wellness tips, and form supportive networks.

Education and Awareness

We're committed to not just offering healthier snacks, but also to educating our consumers about nutrition and wellness. Through our blog, newsletters, and collaborations with dietitians and fitness experts, we provide valuable insights on maintaining a balanced diet, understanding food labels, and making informed choices for overall health.

Sustainability and Responsibility

As a brand that cares deeply about the planet, we ensure that our production processes are sustainable and eco-friendly. We use minimal and recyclable packaging; Our commitment to the environment reflects our belief in holistic wellness - for our consumers and the planet.

Innovation and Growth

We're constantly innovating, drawing inspiration from the latest nutritional science and global food trends. Our research and development team works tirelessly to introduce new flavors and products, ensuring that our offerings are not just healthy but also exciting, diverse, and most importantly healthy and tasty.

Giving Back

We believe in giving back to the community. A portion of our profits goes to organizations supporting family, nutrition, health and empowerment. We also organize community service events, encouraging our employees and customers to get involved in local health and wellness initiatives.