We're the Easy, Better Option for snacking...

And we're just getting started.

  • 5

    New snacks dropping in 2026

  • 1000+

    Retail locations nationwide

  • ♾️

    Moments worth fueling

At Redefine Foods, we believe snacks should do more than just taste good, they should fuel you and your family for the moments that matter.

  • HOW WE BEGAN

    Our story started when our CEO, a dad of young kids, took a look at the classic snacks he grew up loving, like the iconic oatmeal cream pie, and realized they were packed with sugar and ingredients he didn't feel good about giving his children. Instead of settling, he set out to reimagine nostalgic favorites with high-quality protein, wholesome ingredients, and flavors that spark the same joy of childhood.

INNOVATION

From our Protein Pie® (our twist on the MoonPie®) to fun collaborations with brands like SKIPPY® and Dippin' Dots®, we're bringing back the snacks you know and love, just made smarter for today's busy families.

Child holding two donuts over their eyes with a blurred background

VISION

That's the promise behind our 2026 mantra:The Easy Better Option.

Because making a smarter choice shouldn't feel like a sacrifice. Whether you're packing a lunchbox, crushing a workout, grinding through a long shift, leveling up mid-game, or just need something real between meetings, our snacks are built to be there, ready to go, and actually worth eating.

WHO WE FUEL

  • FAMILIES
  • FITNESS FANATICS
  • BUSY PROFESSIONALS
  • GAMERS
  • STUDENTS
  • ON-THE-GO SNACKERS
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For years, we've been fueling the people who keep the world moving — and we're showing up wherever they are. From the gym bag to the office desk, the soccer field to the late-night gaming session, Redefine snacks have become a trusted part of daily life for a growing community of people who refuse to settle for the status quo.

WHERE TO FIND US

  • GROCERY STORES
  • SPECIALTY RETAILERS
  • CONVENIENCE STORES
  • HERE @ RedefineSnacks.com
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We've expanded from our specialty roots into grocery and convenience retail, because the Easy Better Option should actually be easy to find. No hunting required!

  • Coming in 2026

    Five new snacks are on the way this year — more flavors, more collaborations, and more reasons to make the better choice. We're consistently pushing innovation, developing new recipes, and seeking out exciting partnerships to keep redefining what snacking can be.

We're also consistently pushing innovation, developing new recipes and seeking out exciting partnerships to keep redefining what snacking can be. Every collaboration is a chance to surprise our fans with something fresh, fun, and unforgettable.

And we're not doing it alone. We're building a passionate team of ambassadors who share our vision of redefining snacking and spreading the word that you don't have to choose between taste and nutrition.

Because at Redefine Foods, we're not just making snacks. We're making memories, fueling families, and redefining what it means to treat yourself. We've been at this for a few years now, and trust us, we're just getting started.

  • "Our mission is to transform beloved childhood snacks into healthy better-for-you protein snacks that meet your wellness goals while making eating healthy, and fun again."

    — Kyung Kim, Founder of REDEFINE FOODS
  • Person holding a PB&J cookie package with a surprised expression