Our Story

About Us

At Redefine Foods, we believe snacks should do more than just taste good — they should fuel you and your family for the moments that matter.

Our story started when our CEO, a dad of young kids, took a look at the classic snacks he grew up loving — like the iconic oatmeal cream pie — and realized they were packed with sugar and ingredients he didn’t feel good about giving his children. Instead of settling, he set out to reimagine nostalgic favorites with high-quality protein, wholesome ingredients, and flavors that spark the same joy of childhood.

From our Protein Pie® (our twist on the MoonPie®) to fun collaborations with brands like SKIPPY® and Dippin’ Dots®, we’re bringing back the snacks you know and love — just made smarter for today’s busy families.

We’re also consistently pushing innovation, developing new recipes and seeking out exciting partnerships to keep redefining what snacking can be. Every collaboration is a chance to surprise our fans with something fresh, fun, and unforgettable.

And we’re not doing it alone. We’re building a passionate team of ambassadors who share our vision of redefining snacking and spreading the word that you don’t have to choose between taste and nutrition.

Because at Redefine Foods, we’re not just making snacks. We’re making memories, fueling families, and redefining what it means to treat yourself.

"Our mission is to transform beloved childhood snacks into healthy better-for-you protein snacks that meet your wellness goals while making eating healthy, and fun again."

- Kyung Kim, Founder of REDEFINE FOODS